Project Inchstone: With You Every Inch
The Compleat® brand recently launched Project Inchstone, a new patient-focused campaign designed to support families who tube feed by honoring the small, meaningful moments that define their journeys. Rather than focusing on traditional milestones, Project Inchstone recognizes “inchstones”: the everyday steps forward that matter most to caregivers and children navigating tube feeding —small yet powerful moments of progress along the way.
At the heart of the campaign is “With You Every Inch,” a patient-inspired animated film that brings the concept of inchstones to life. The video reflects the Compleat brand’s commitment to being a trusted ally —supporting tubie families and caregivers with real, recognizable ingredients and unwavering partnership throughout their journey.
A Tube Feeding Journey: A Family’s Inch-by-Inch Story | Compleat
Project Inchstone also serves as a new online platform for families and caregivers, featuring the Inchstone Wall of Fame, where members of the tube-feeding community are invited to share their own stories of progress to inspire others — from hospital stays to everyday moments at home. These stories highlight that every inchstone, big or small, adds up to something meaningful. — from hospital stays to everyday moments at home. These stories highlight that every inchstone, big or small, adds up to something meaningful.
Launched during U.S. Feeding Tube Awareness Week® (February 8 – 14, 2026), Project Inchstone is designed to help tubie families feel seen, validated and connected. By inviting caregivers to share their experiences, the initiative helps build awareness and encourage advocacy centered on the realities of tube-feeding life. Also included online are creative ways to play, learn, and celebrate inchstones together, and helpful videos created to support and encourage tubie families.
To learn more about Project Inchstone, explore stories from the community, or watch the “With You Every Inch” video, visit compleat.com/project-inchstone.
Project Inchstone is featured in Medical Marketing & Media (MM+M), highlighting the campaign’s focus on redefining progress for tube-feeding families. Read the article online here.
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